School Salad Bars, Food Safety Regulation Make United Fresh 2010 Day Two a Success

LAS VEGAS, Nevada – Leaders in the fields of school nutrition and food safety kept the momentum of United Fresh 2010 going Wednesday in Las Vegas, Nev. The annual convention and expo of the United Fresh Produce Association featured keynote addresses today by officials from the New York City Department of Education and the U.S. Food and Drug Administration.

At the show’s Breakfast General Session, officials from New York City SchoolFood, the office that oversees the city’s school foodservice operations, addressed the challenges and successes of feeding 1.1 million students each school day in the nation’s largest school district, as well as the importance of school salad bars in that effort. Eric Goldstein, chief executive, and Jorge Collazo, executive chef underscored the importance of increased consumption of fresh fruits and vegetables to the health and welfare of New York City kids.

“Under the leadership of these two men, the largest school district in the country has become a model for how effective salad bars can be at raising consumption,” said United Fresh Vice President of Nutrition and Health Dr. Lorelei DiSogra. “Given how imperative it is for the industry to unite behind the effort to increase consumption, their message was both necessary and well-received.”

Another message that was well-received by the industry at United Fresh 2010 yesterday came from First Lady Michelle Obama, who sent a letter commending the association’s Salad Bar in Every School campaign and United’s continued efforts at improving child nutrition.

Later in the general session, FDA Deputy Commissioner for Foods Michael Taylor addressed the current progress on and the continued need for comprehensive food safety legislation in The Future of Food Safety Legislation and Produce Regulation. One of the highest food safety sources in the federal government, Taylor outlined his vision for a workable food safety system that respects the intricacies and unique traits of the industry.

“We need to be risk based and we need to be scale appropriate. We’ve got to target the significant hazards. We can’t just go and set standards that we don’t believe will addressing the significant hazards and are improving food safety,” said Taylor. “We need input from this association and colleagues throughout the industry to help us figure out in practice to say that we’ll have rules that are scale appropriate.”

In addition to the general sessions, the trade show floor at United Fresh 2010 officially opened just before noon, sending thousands of show attendees through the aisles at the Sands Expo and Convention Center. Alongside the exhibits, attendees flocked to jam-packed Learning Centers hosted by the United Fresh Fresh-Cut Processor, Wholesaler-Distributor, Grower-Shipper and Retail-Foodservice Market Segment Boards, as well as Demonstration Centers focusing on both traceability and food safety.

Also on the show floor, the United Fresh Research and Education Foundation, in collaboration with the Vollrath Company and the Cambro Manufacturing Company, donated salad bars to two schools in Pahrump, Nev., as part of the foundation’s Salad Bar in Every School campaign, a philanthropic produce industry initiative to donate salad bars to schools to increase children’s fruit and vegetable consumption. On hand for the event were officials from Nye County School District, Nevada Department of Education, United Fresh and other produce industry leaders.

The day was capped off with United’s Reception Honoring Women in Produce, an annual gathering that recognizes the many contributions of women to the produce industry. Lorri Koster, chairman of Salinas, Calif.-based Mann Packing Company, was the featured speaker at this year’s reception.

Today is the final day for United Fresh 2010 and features a full slate of educational offerings tailored to four specific segments of the fresh produce industry. Members of the Fresh-Cut Processor, Wholesaler-Distributor, Grower-Shipper and Retail-Foodservice segments of the industry will find programming in four morning Super Sessions focused on issues pertinent to their segment, as well as four distinct learning centers on the show floor tailored to each area of the business.

Attendees will also have the opportunity to hear from United’s four Expert Advisory Councils in the United Fresh 2010 Expert Council Seminar Series. Seminars will focus on issues pertinent to the supply chain, government relations, nutrition and health, and food safety and technology aspects of the produce business.

Finally, United Fresh 2010 will come to a close at the annual Awards Banquet, where winners of the Retail Produce Manager Awards and Produce Excellence in Foodservice Awards, as well as other industry luminaries will be honored.

For a full schedule of events and more information on United Fresh 2010, please visit




United Fresh Produce Association is the pre-eminent trade association for the produce industry in managing critical public policy issues; shaping legislative and regulatory action; providing scientific and technical leadership in food safety, quality assurance, nutrition and health; and developing educational programs and business opportunities for members to better meet consumer needs for increased consumption of fresh produce.  Founded in 1904, United Fresh represents the interests of member companies from small family businesses to the largest international corporations throughout the global fresh produce supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations.  For more information, visit