Schafer Condon Carter Named Agency of Record for ConAgra Foodservice

OMAHA, Neb. (October 22, 2007) – ConAgra Foodservice, the leading supplier of multiple foodservice and consumer brands, has selected Schafer Condon Carter (SCC), a Chicago based top-25 integrated marketing firm, as their agency of record.

SCC’s initial focus will be to help create, manage and execute strategic positioning and integrated communications for ConAgra Foodservice and their brands.

“We chose SCC because they clearly understand our mission,” said Melinda Foley, Director of Customer Marketing. “The Agency’s impressive expertise in our category promises to elevate our success and visibility among operators, distributors and broker partners.”

ConAgra offers a portfolio of leading brands to Foodservice such as Wesson, Healthy Choice, J. Hungerford Smith and Angela Mia. Popular with foodservice operators as well as consumers, ConAgra foodservice products are staples in both the front and back of the house.

“SCC is proud to add ConAgra Foodservice to our client roster,” said SCC Managing Partner Gail Carter. “Our goal is to provide ConAgra with the best integrated marketing to strengthen their position as a leader in the foodservice industry.”

About ConAgra Foodservice:

ConAgra Foodservice is a leading supplier of branded food products in the foodservice industry – offering a broad range of trusted, time-honored brands that foodservice operators across the country have come to depend on.  To learn more, visit www.conagrafoodservice.com or contact your ConAgra Foodservice sales representative at 1-800-357-8765.

About Schafer Condon Carter

Based in Chicago, Schafer Condon Carter is a top-25 integrated marketing agency that handles a wide range of assignments in strategic brand development, advertising, public relations, sales promotion, sponsorships and e-marketing.  Clients include General Mills Bakeries & Foodservice, McCain Foods USA, Alouette Foodservice, Quantum Foods, Sodexho USA, Women’s Foodservice Forum, New Chapter, Inc., U.S. Marine, RC2 Corp. and the National Cattlemen’s Beef Association. For further information visit www.sccadv.com.