The Sbarro pizza you know and love just got a whole lot better. The Italian eatery, known for selling authentic New York style pizza by the slice for over 50 years, is enhancing its signature pizza recipe. Starting November 24, the chain will add more 100% whole milk mozzarella to all of its signature pizzas.

“We’re going back to the basics,” said David Karam, CEO of Sbarro. “We have the best cheese in the business – 100% whole milk mozzarella that we shred fresh daily to assure the best taste. By adding 20% more cheese, we are bringing to light one of the best cheese and high-quality pizza product stories in the industry.”

The upgraded recipe coincides with a revitalization of the iconic brand that is currently underway. The company is incorporating new flavors into specialty items like their 3 Pepper Chicken Pizza and removing select chicken and pasta dishes from their menu. The chain will continue to create their dough in-house from scratch daily and utilize high quality staples like San Marzano style tomato sauce in their signature pies and pastas. Additional developments include the unveiling of a new, modern logo and store
remodeling projects that will continue into 2015.

To celebrate the exciting changes, Sbarro is hosting a digital sweepstakes that asks customers to “Say Cheese!” for a chance to win prizes including a $500 shopping spree and free pizzas. More details can be found on the company’s Facebook page at www.facebook.com/Sbarro.

About Sbarro

Since it first opened its doors as an Italian Salumeria in 1956, Sbarro has brought a taste of the true Italian spirit to guests every day at its more than 800 eateries across 40 countries. An award-winning franchise organization, Sbarro features a menu of popular Italian favorites including pizza, pasta and salad dishes. Sbarro is headquartered in Columbus, OH. For more information or to find your nearest Sbarro, visit www.sbarro.com.