Sarpino’s Is Latest Chain to Introduce Plant-Based Pepperoni

Pea protein-based vegan pepperoni from Field Roast will be included on the menu at Sarpino's locations throughout the Midwest and Southeast.

  • A Sarpino’s USA executive said the plant-based pepperoni from Field Roast “was a no-brainer for us.”
  • Of Sarpino’s 41 franchised locations, 33 serve a full vegan menu, which has attracted a new customer base for the Chicago-based chain.

Related: Get the latest vegan pizza news on PMQ’s sister site, PizzaVegan.com

Sarpino’s Pizzeria, a Chicago-based pizza chain, has partnered with Field Roast to bring plant-based pepperoni to its restaurants throughout the Midwest and Southeast.

Field Roast Classic Pizzeria Plant-Based Pepperoni is the first pepperoni alternative on the market to be made with pea protein, not soy, while offering the same protein per serving (6g) as traditional pepperoni. It’s crafted with fresh spices, including whole pieces of fennel, cracked black pepper, garlic and paprika.

Rebecca Kroupa, director of R&D for Sarpino’s USA, said the move to plant-based pepperoni “was a no-brainer for us. It has the flavor and texture we were looking for in a vegan pepperoni. Before we launched our full vegan menu in May 2020, we spent a lot of time researching ingredients and conducting focus-group tastings to make sure our plant-based menu offerings were delicious and appealed to meat-eaters, flexitarians and vegans.”

Related: This leading pizza chain goes plant-based with new vegan pepperoni

Of Sarpino’s 41 franchised locations, 33 of them serve a full vegan menu featuring specialty pizza, calzones, pasta, sandwiches, salads and cheesy breadsticks. According to Kroupa, the vegan menu offerings have attracted new customers who were previously restricted to what they could order from a traditional pizza menu.

The plant-based pepperoni recently launched in Florida locations, where it is already the No. 2 selling vegan menu item, behind the vegan sausage calzone. It will roll out in all Sarpino’s Pizzeria locations that serve a vegan menu this month. The plant-based pepperoni will be available in a variety of applications, including pizza, calzones and sandwiches.