While more and more veterans returning home from long months of war are finding themselves in a country with narrowing opportunity, Russo’s New York Pizzeria is on a mission to make a difference. The company has announced its membership in the national VetFran Program and will immediately begin offering discounts to veterans of the U.S. Armed Forces who want to own a Russo’s franchise.

 Russo’s will provide a $10,000 credit towards the franchise fee of a qualified candidate’s first store. ‘Veterans come back with strong leadership skills and a thorough understanding of teams,” said Anthony Russo, Founder of Russo’s New York Pizzeria, noting just like in the military, in franchising, the mission is accomplished by the team. “We are proud to offer this incentive to our nation’s finest and look forward to adding more veterans to our franchise network.

Endorsed by the International Franchise Association (IFA) and supported by the U.S. Department of Veterans Affairs, the Veterans Corporation and the U.S. Small Business Administration, VetFran includes more than 400 IFA franchisor member companies offering financial incentives, training and mentoring to veterans interested in small business ownership and/or a career path in franchising. Since the program’s inception in 1991, more than 2,100 veterans have become franchise business owners through VetFran.