Round Table Pizza Announces Winner In Creative Agency Review

Round Table Pizza Announces Winner In
Creative Agency Review

 
Concord, CA – Round Table Pizza, Inc. announces Maiden Lane (San Francisco) as the winner in the creative agency review for the west coast chain’s pizza business.   Maiden Lane bested a field of agencies including finalists R/West (Portland) and WONGDOODY (Los Angeles).  Incumbent Siltanen & Partners declined to participate.
 
“Maiden Lane brought our brand positioning to life in a way that set them apart from the other finalists,” said Round Table Pizza’s chief marketing officer, Renae Scott. “The final round included some excellent strategic and creative presentations from the review participants.  Ultimately, we felt Maiden Lane’s understanding of our brand enabled them to develop a strategic campaign that will create an emotional connection with our target.” 
 
Maiden Lane will begin work immediately on the campaign for Round Table Pizza’s new fall product.  “It’s refreshing to work with a marketing team who understands that strong branding can co-exist with the promotional realities of a highly competitive restaurant category,” said John Maxham, chief creative officer of Maiden Lane.
 
“We’re excited to have a partner that believes whole-heartedly in our positioning, and it was invigorating to see creative executions that fully-embodied Round Table’s desire to be the pizza restaurant that brings families together,” added Scott.
 
About Round Table Pizza
Founded in Menlo Park, CA in 1959, Round Table Pizza has been a west coast institution for over 45 years.  Round Table has grown to be a leader in the premium pizza market and focuses on serving the needs of families as one of the largest pizza chains in the nation.  The company, known for making “the last honest pizza,” has a system of over 500 franchised and company-owned stores operating in the western U.S. with system revenues in excess of $400 million.  Round Table Pizza, Inc. is a private, 100% employee-owned company with corporate offices based in Concord, California.