Love will be on the menu at Rotolo’s Pizza as the Baton Rouge-based chain debuts its new heart-shaped pizza for two weeks leading up to Valentine’s Day.

Customers can create their own version of the heart-shaped pizza with up to three regular toppings, the company said in a press release. Additionally, the first 12 guests at each location will receive a free stuffed pizza emoji.

“We know from personal experience that the fastest way to someone’s heart is with pizza, especially when it’s Rotolo’s,” said Brad Mire, Rotolo’s president. “A heart-shaped pizza is special and unique. We have no doubt that our guests are going to love this Valentine’s special. We really wanted to think outside the box—well, in this case, inside the box—for something special for this Valentine’s Day in particular!”

Rotolo’s heart-shaped pizzas will be offered February 1-14 for dine-in or take-out.

Mitch Rotolo opened the first Rotolo’s Pizzeria in Baton Rouge in 1996, just a pizza throw away from LSU. He started the shop, according to the company’s website, “as a protest to the 9-5 office job and maybe also as a way to justify spending so much time in a bar.”

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