Rolf Wilkin – Eureka Pizza

Jay Wheeler PMQ’s Very First Cover Story revisited for the 10th Anniversary Issue.

Rolf Wilken decided to buy a failing pizzeria in Fayetteville, Arkansas in 1992. Since then, he has opened 14 more locations throughout Arkansas, Missouri, Oklahoma, and Kentucky.

In the interview, he discusses his management theories and trends in the industry, his pizza college, menu prices, and changes over the past 15 years in the pizza landscape.