The editors at the Economist know something about business success and they say pizza is a growth trend — especially compared to burgers. They cite a surprising theme to that success: healthier options.
Economist.com reports as consumers become more health conscious, cheap fast food seems to be losing its appeal. But there is a striking exception to this downward trend. People may be buying fewer takeoutburgers, but they have a growing appetite for pizza, from both independent pizzerias and pizza chains.
Today, pizzais benefiting from the trend towards healthy cooking. People assume thatpizza,with fresh toppings often including vegetables, must be healthier than a burger.