Rising dough in the pizza industry

The editors at the Economist know something about business success and they say pizza is a growth trend — especially compared to burgers. They cite a surprising theme to that success: healthier options.

Economist.com reports as consumers become more health conscious, cheap fast food seems to be losing its appeal. But there is a striking exception to this downward trend. People may be buying fewer takeout burgers, but they have a growing appetite for pizza, from both independent pizzerias and pizza chains.

Today, pizza is benefiting from the trend towards healthy cooking. People assume that pizza, with fresh toppings often including vegetables, must be healthier than a burger.

For more in-depth analysis of pizza's economic growth potential, read on.