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f’real by Rich’s B7 Blender Program Makes It Easy to Add Shakes, Smoothies

The company said the turnkey program can drive revenue while cutting an operator’s time, training and clean-up costs.

Pizza restaurants can easily add delicious shakes and smoothies to their menus without increasing labor, thanks to f’real’s foodservice beverage solution from Rich Products, according to a press release.

The Rich’s Foodservice Division has entered the beverage category with a back-of-house B7 Blender Program. This includes the B7 blender as well as nine f’real foodservice-exclusive milkshakes, smoothies and frappe formulas. The turnkey program can drive revenue while cutting an operator’s time, training and clean-up costs, the company said.

Milkshakes and smoothies continue to grow in importance on restaurant menus. To satisfy the 81% of consumers who like or love milkshakes, they are found on 15.9% of fast-casual restaurant menus, according to Datassential. Additionally, 51% of consumers say they plan to purchase indulgent/comfort food from QSRs over the next year, Datassential has reported.

The f’real product comes in a 16-ounce cup, so there’s no need for measuring, scooping or pouring, and the easy-to-use B7 blender blends beverages hands-free at the push of a button. Simply select a flavor from the freezer, remove the lid, push a button for blending, and serve.

The f’real by Rich’s foodservice solution provides operators everything they need for a quick and easy beverage program. The B7 Blender plugs into a regular 120-volt wall outlet, and its 9-inch wide base requires limited counter space. There’s no setup, plumbing, drain, or waterline required.

“f’real by Rich’s will exceed the expectations of foodservice operators looking for a high-quality, labor-saving, innovative frozen beverage solution,” said Alyssa Barrett, customer marketing manager for Rich Products. “The f’real blending program will help drive more traffic and higher margins for our operating partners by providing them with a full suite of blending options. It’s the ideal solution for pizza shops, QSRs and fast casual restaurants.”

According to Rich’s, the turnkey program can quickly pay for itself, averaging a 3- to 3.5-month return on investment and an annual average profit of approximately $15,000 (for 12 cups/day in sales). The suggested retail price is $5 per cup.

Operators can choose from two “Made to Order” shake and smoothie bases and seven “Blend & Serve” varieties, plus they can customize with syrups, purées, alcohols, inclusions and more. Pre-portioned options are:

  • Made to Order Shake Base
  • Made to Order Smoothie Base
  • Blend & Serve Vanilla Shake
  • Blend & Serve Chocolate Shake
  • Blend & Serve Oreo Shake
  • Blend & Serve Strawberry Shake
  • Blend & Serve Strawberry/Banana Smoothie
  • Blend & Serve Mango Smoothie
  • Blend & Serve Coffee Frappe