Rich Products is expanding its portfolio of pizza doughs and crusts with the new Authentically Italian Pizza Portfolio, comprised of two pinsas and three parbaked crusts. 

According to a press release, Rich’s new Italian Pinsa (pronounced “peen-sa”), available in two sizes, is “a Roman-style, hand-stretched pizza crust made with a unique dough fermentation process that produces a rustic, fragrant crust that is crispy on the outside and tender inside.” Rich’s three new Italian parbaked crusts—available in 12”, 14” and 16” sizes—feature a finely-ground 00-style flour using traditional Italian methods “that deliver the taste, texture and aroma found in a Roman café.”

“At Rich’s, we’re always looking at how we can elevate our pizza offerings, bringing products to market that we know consumers are looking for, while making sure these products are easy for operators to execute at a store level,” said Donna Reeves-Collins, senior vice president, Pizza and Flatbread Category, Rich Products. 

“Last year, our team traveled to Italy to gather inspiration and expertise that would enhance our portfolio with more authentically Italian products,” Reeves-Collins continued. “In Europe, we tasted some of the best pizza we’d ever had and saw the opportunity to bring some of these products and innovations to the U.S. and Canada markets. We’re excited today to introduce several new Authentically Italian products that will help pizza operators expand their menus and drive excitement for consumers.” 

Pinsa is an Italian delicacy of hand-pressed pizza. While similar to traditional pizza in use, pinsa has a strict formulation that leverages artisan bread-making processes and incorporates several complex leavening-maturation steps and techniques. Pinsa has seen a surge across Europe over the past couple of years and has been gaining traction in North America. 

Rich’s new 7″ x 11″ Oval Pinsa and 12″ Round Pinsa are hand-stretched and made with authentic regional ingredients imported from Italy, the company said. “The Pinsa features an irresistible aroma paired with a unique crust that is crispy on the outside and soft on the inside.”

The 7″ x 11″ Oval Pinsa is 8.1 ounces and packed 12 per case, while the 12” Round Pinsa is 8.8 ounces and comes 22 per case. The pinsas arrive frozen, can go from freezer to oven, and are available now. 

Rich’s new Double Zero “00” Italian Style Parbaked Pizza Crust is offered in three sizes: 12”, 14”, and 16”. Milled domestically using traditional old-world techniques, “00” style flour “guarantees high quality, as superior wheat is slowly ground to create a fine textured flour to craft a truly authentic pizza,” the press release states. “No proofing or other special dough handling skills are required.”

The crust arrives frozen and can be thawed or topped and baked from frozen. Each 12” crust is 13 ounces, packed 24 per case; the 14” crust is 18 ounces, 14 per case; and the 16” crust is 24 ounces, 12 per case.

The portfolio of Rich’s Authentically Italian products also includes Rich’s 8-ounce Pizza Dough Ball made with Double Zero “00” Italian Style Flour. “Crafted in an authentic Italian fashion, these dough balls are higher in moisture than traditional dough balls, making them easier for operators to use for Neapolitan-style pizzas,” the company says.

Packed 60 per case, Rich’s Dough Balls arrive pre-portioned and ready to thaw, proof, stretch, top, and bake into pies.

“Rich’s Authentically Italian products enhance the company’s diverse portfolio of pizza offerings, helping operators expand their menus, drive consumer interest, and stay ahead of the next wave of pizza trends,” the press release states. “With a full spectrum of doughs and parbaked crusts, as well as plant-based, gluten-free and fully-topped retail-ready pizzas, Rich’s is a one-stop-shop for any operator’s pizza needs.”

Restaurant operators can learn more by visiting

Food & Ingredients