Ria's Pizzeria
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Convenience Store Chain Opens Two Ria’s Pizzeria Locations

The new concept has launched in Cumberland Farms stores in Adams and Norton, Massachusetts, with more on the way.

  • Ria’s Pizzeria is a c-store pizza concept created by EG America, the parent company of Cumberland Farms.
  • It features whole pizzas and slices, including specialty pies like the Nashville Hot Chicken and the Loaded Baked Potato.

EG America is opening its second location of Ria’s Pizzeria, a new pizza restaurant concept located inside Cumberland Farms convenience stores. EG America is the parent company of the Cumberland Farms chain.

Ria’s Pizzeria will celebrate its grand opening on Wednesday, November 30, at the new 60 West Main Street location of Cumberland Farms in Norton, Massachusetts. The first Ria’s Pizzeria soft-launched in a Cumberland Farms store in Adams, Massachusetts, earlier this month. More Ria’s restaurants are on the way, according to a press release.

Ria’s Pizzeria offers slices and made-to-order whole pizzas using proprietary dough, a signature cheese, and toppings like pepperoni, vegetables and meats. The menu includes specialty pies like the Nashville Hot Chicken, Chicken Bacon Ranch and Loaded Baked Potato.

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Breakfast pizzas include a Bacon, Egg and Cheese pizza. Ria’s own Ninos, bite-sized sweet or savory dough snacks, and Bolis (mini-strombolis) round out Ria’s menu.

“We’re thrilled to introduce Ria’s Pizzeria to our family of restaurant brands and are really excited for our guests to experience Ria’s quality pizza by the slice, our extra-large whole pies, and our unique and convenient grab-and-go Ninos and Bolis,” said Cindy Rantanen, EG America’s senior vice president of food and franchise business.

The first 50 customers at the November 30 grand opening in Norton will receive a coupon for a free whole pizza up to $15.99. Introductory offers, valid for the first 30 days, include two free Ninos with every purchase, all signature pies for $10, and all specialty pies for $12.