Revel Systems, the leading iPad Point of Sale Platform, has introduced the Yelp and Foursquare Dashboard, a tool that gives businesses increased engagement with their customers. When a customer "checks in" with a social app like Foursquare or Facebook or leaves a review on Yelp, an icon will pop up on the Revel iPad POS merchant screen. These push notifications will give small business owners the opportunity to enhance the customer experience, and gives businesses increased social presence, improved customer engagement, and the power to react to digital reviews and comments in real-time. In an era where social reputation is everything, Revel is giving small business owners the opportunity to develop greater customer service and loyalty based on real-time feedback provided by Yelp and Foursquare, directly from their iPad point of sale system.
Customer loyalty is crucial to any business, yet it's easy for owners to remain unaware of customer feedback. Social media tools like Yelp, Facebook, and Foursquare have been invaluable applications to keep business owners aware and accountable for service and experience, but oftentimes can go overlooked. The Yelp Dashboard enables Revel Systems' users to connect social media, online reviews, and in-store customer experience directly from their POS. Employees will be notified via a notification in the right-hand corner of the Revel iPad POS when a customer "checks in" on Foursquare or Facebook or leaves a review on Yelp, which also allows visibility into a customer's previous reviews. The restaurant or retail establishment will be notified of any new reviews by a customer in real time, giving managers the opportunity to effectively and proactively communicate with customers on a one-on-one basis. This enables businesses to instantly improve the customer experience as well as utilize the social capital of "VIP" Yelpers to successfully market their offerings.
"Yelp is a powerful tool for consumers and businesses alike," said Lisa Falzone, CEO and co-founder of Revel Systems. "It's about awareness. We wanted to give restaurants and retail businesses, from small to enterprise, the opportunity to react to real-time feedback, and use this information to improve the overall customer experience for all guests. Bad reviews can be crippling for anyone in the hospitality business – this tool gives owners transparency into the feedback process in which they can meet their customers in real life and be part of the conversation – both online and in-person. The goal of this dashboard is to improve the overall experience for customers and allow for an integration between online conversations and the in-person dining experience."
The instant access to customer reviews the Dashboard provides will give business owners real-time feedback, which in turn allows them to make better business decisions and market appropriately and on a customer by customer basis. For example, if reviewers are raving about a restaurant's fries or a retail shop's shirts, a business can use those reviews to highlight that dish or product. The Yelp Dashboard will enable more informed and therefore better customer service that, over time, will help business owners maintain a better quality of reviews which will bring in more customers for future sales. The Dashboard will also ensure business owners are better in tune with how customers view their establishment and will help them make appropriate business decisions to ensure success. By using Yelp to join the conversation, hospitality industries can offer an improved experience for their customers while harnessing the social capital of the Yelp Elite to increase profit margins.
About Revel Systems
Revel Systems iPad POS was founded in 2010 in San Francisco, CA with the goal of changing the point-of-sale market. Founders Lisa Falzone and Chris Ciabarra developed a quick, intuitive and secure iOS-based point-of-sale system by combining cloud-based technology and the mobility of the iPad. Revel Systems software offers a feature-rich POS solution for restaurant, retail and grocery establishments with integrated payroll, inventory tracking, customer relationship management and more. With the introduction of the Revel Marketplace, Revel iPad POS users can now integrate directly into third-party enhancements, including mobile payments, online ordering, gift or reward cards and advanced financial software suites. For more information on the new standard in point of sale, please visit http://revelup.com.