Restaurants use Halloween promos to scare up Business

NRN.com reports, “R""estaurateurs are rolling out assorted tricks and treats to drum up business on Halloween, which this year falls on a Monday.”

“Ranging from the ghoulish and creepy to the downright fun, the many bar, menu and party promotions are designed to raise business on a night that is often dead. ‘It’s always best when Halloween falls on a Friday or Saturday,’ said Chris Mullins, owner of McGillin’s Olde Ale House in Philadelphia. Still, many operators are calling on spirits to bring in the evening’s revelers. Among them, Station 4 in Washington, D.C., is offering $6 cocktail called the True Blood Martini, which is colored with raspberry liqueur and served with a red sugar rim.”

Read more: http://nrn.com/article/restaurants-use-halloween-promos-scare-business?ad=marketing&utm_source=MagnetMail&utm_medium=email&utm_term=liz@pmq.com&utm_content=NRN-News-NRNam-10-25-11&utm_campaign=Fast-casual%20restaurants%20inspire%20competitors#ixzz1bp3nET1G