According to QSR Magazine, “Following the devastating earthquake in Haiti, the quick-service industry has become active in the relief effort. By Jordan Melnick”

“In the aftermath of the massive earthquake that rocked Haiti on January 12, the restaurant industry has responded with various fundraising initiatives to help the devastated Caribbean island nation.The destruction was “unimaginable,” in the words of Haitian President René Préval, whose presidential palace lay in ruins after an early-morning earthquake that may have killed as many as 200,000 people. The earthquake razed large sections of Port-au-Prince, Haiti’s capital, burying countless bodies in the wreckage of collapsed buildings. As the images of devastation flooded television sets across the globe, U.S. restaurants large and small sprang to action. Two days after the earthquake, McDonald’s announced a $500,000 donation to be matched by Arcos Dorados, the company that operates nearly 1,700 McDonald’s locations in Latin America.”

“Yum! Brands, parent company of KFC and Taco Bell with 36,000 locations worldwide, announced it was directing $500,000 from its World Hunger Relief fund to provide food for the victims. Similarly, Burger King’s charitable arm, the Have It Your Way Foundation, donated $50,000 to the American Red Cross for disaster relief in Haiti,” the story said.