Breakfast pizza used to be a culinary anomaly that evoked slight surprise and memories of soggy mornings after. But consumers are coming to embrace the idea of something hot, flat and crispy in the morning, and if it’s couched in the guise of a dinnertime favorite, all the better.
According to Datassential, pizza is now on 5 percent of the breakfast menus of the chain and independent restaurants it tracks, with the highest penetration in casual-dining restaurants. The item appears on 18 percent more menus than in 2008.
