Restaurant Industry Leaders to Discuss Grassroots Marketing at 2007 National Restaurant Association Restaurant, Hotel-Motel Show

Restaurant Executive Breakfast will focus on how neighborhood marketing can generate financial growth and a positive image

(Chicago, Ill.) The sixth annual Restaurant Executive Breakfast will again feature a comprehensive panel of industry leaders during the 2007 National Restaurant Association Restaurant, Hotel-Motel Show®, which will take place May 19-22 at McCormick Place in Chicago. Themed “Marketing in Your Own Backyard” – the breakfast will take place on Saturday, May 19, 8:15-10:00 a.m. and will be hosted by Ellen Koteff, editor-in-chief of Nation’s Restaurant News. The breakfast will feature a panel discussion on the creative ways both small and large restaurant companies have successfully tailored grassroots marketing plans and strategies to generate financial success and positive press coverage.

“The Restaurant Executive Breakfast presents an excellent chance for senior-level restaurant professionals to exchange ideas and discuss experiences. This year’s theme will undoubtedly produce great ideas and inspiration attendees can take home and implement in their operations,” said William C. Anton, FMP, convention chairman for the 2007 Show, and chairman and founder of Anton Airfood, Inc. “Our Show provides unparalleled opportunities for industry professionals to network and learn from peers and experts alike. The Restaurant Executive Breakfast, the more than 60 educational seminars and numerous other events and features offer a year’s worth of ideas and knowledge to advance a business in only four days.”

The panel of restaurant executives includes:

Bruce Bozzi, Jr., Executive Vice President, The Palm Restaurant Group
Ted Fowler, President and CEO, Golden Corral Corporation
Richard Snead, President and CEO, Carlson Restaurants Worldwide
Randy Schoch, CEO, Desert Island Restaurants
Niki Leondakis, Chief Operating Officer, Kimpton Hotel & Restaurant Group
The Restaurant Executive Breakfast is exclusive to executive-level restaurant professionals attending the 2007 Show. Those interested in attending should call 312-853-2545 or e-mail jabels@dineout.org. All individuals must be registered attendees of the 2007 Show. (PRESS: If interested in attending, please contact astensson@dineout.org, or 202-973-3677.)
Now in its 88th year, the annual National Restaurant Association Restaurant, Hotel-Motel Show is the largest single gathering of restaurant, foodservice and lodging professionals the Western Hemisphere. The 2007 Show will be held May 19-22, at McCormick Place in Chicago, Ill. The Show attracts 2,000 exhibiting companies and 73,000 attendees and visitors from all 50 states and 110 countries. Free, online media registration and more information can be found on the Show Web site at www.restaurant.org/show/media.