Registration for 2010 National Restaurant Association Show Now Open

The National Restaurant Association today launched attendee registration for its 2010 Restaurant, Hotel-Motel Show and International Wine, Spirits & Beer Event (IWSB). A special “early bird” online-only discount is available for restaurant and hospitality industry professionals who register before December 1, 2009. NRA Show 2010 will be held May 22-25 at McCormick Place in Chicago, and is the restaurant and hospitality industry’s most comprehensive trade show. IWSB 2010 will be held in conjunction with the NRA Show on May 23-24, and is the only beverage alcohol event exclusively focused on the restaurant and hospitality industry. Attendees may register online at or

“It’s never too early to start planning your business moves for next year, and one of the smartest moves a restaurant industry professional can make is to attend the NRA Show,” said David Gilbert, chief operating officer of the National Restaurant Association. “No other industry event offers more new product launches, networking opportunities and trend watching than our show. With one trip, you will get a year’s worth of ideas, tools and solutions to help improve your business.”

General qualified attendees registering for IWSB will automatically be registered for the NRA Show. However, those registering for the NRA Show must register separately to attend IWSB; separate qualifications, registration and badges are required for IWSB.

Before December 1, 2009, registration for the NRA Show is only $30, and IWSB registration is $85. Between December 2, 2009, and April 16, 2010, NRA Show registration is $40 and IWSB registration is $95. After April 16, registration fees increase to $80 for the NRA Show and $135 for IWSB.

Members of the National Restaurant Association receive complimentary registration for the NRA Show and the value-added discount rate of $55 for IWSB when registering any time.

The NRA Show attracts industry professionals from all 50 states and more than 100 countries and is the premier venue to find new products and services, build relationships and network, learn from experts and peers, as well as explore the latest trends in food and beverage, equipment, training and cooking techniques.

Now in its third year, IWSB is the industry’s first and only professional forum focused exclusively on restaurant and hospitality bar programs. Held in a separate exhibit area of McCormick Place, the event gathers brewers, vintners and distillers, leading beverage experts, beverage alcohol buyers and more in one exclusive area.

Registration for NRA Show 2010 and IWSB 2010 exhibitors and for news media will open later this fall.

The annual National Restaurant Association Restaurant, Hotel-Motel Show is the largest single gathering of restaurant, foodservice and lodging professionals. NRA Show 2010 will be held May 22-25, at McCormick Place in Chicago. The event attracts attendees and visitors from all 50 states and 100+ countries, and showcases more products, services, innovative ideas and other growth opportunities than any other industry event. For more information, visit the Show Web site at   
Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which is comprised of 945,000 restaurant and foodservice outlets and a workforce of 13 million employees. Together with the National Restaurant Association Educational Foundation, the Association works to lead America’s restaurant industry into a new era of prosperity, prominence, and participation, enhancing the quality of life for all we serve. For more information, visit our Web site at