Real People Rate Customer Service

Corporate Research International’s Consumer Perception Survey Reveals Quarterly Best-in-Class

FINDLAY, Ohio, Oct. 24 /PRNewswire/ — Corporate Research International released today the results of RealPeopleRatings.com(TM), its quarterly customer service survey that illustrates the importance of brand image and customer perception. SUBWAY, Olive Garden, CiCi’s Pizza, Marriott, Hyatt, Southwest Airlines, Chevron/Texaco, Nordstrom, Stride Rite, Ace Hardware, Staples, Publix, Walgreens, Foot Locker and RadioShack earned the highest marks in their categories this quarter.

RealPeopleRatings.com(TM) was launched in 2005 by Corporate Research International, a market research firm specializing in mystery shopping and customer satisfaction surveys. The company sends the quarterly surveys as online opinion polls to its pool of panelists. 1,304 panelists participated in this quarter’s survey.

Respondents were asked to rate their perception of each business’s customer service on a scale of 1-10, with 10 being the highest rating. If a respondent did not have experience with the business, the panelist did not enter a score for that establishment.

“It’s important for businesses to take a look at their customer experience from all angles,” said Michael Mallett, CEO of Corporate Research International. “The RealPeopleRatings.com(TM) scores give companies another tool to understand how their customers view their business. This comprehensive understanding and the ability to make adjustments as needed is what keeps customers coming back.”

  Category Winners:

Fast Food Restaurants
SUBWAY
Quizno's
Chipotle Mexican Grill

Full-service Restaurants
Olive Garden
Outback Steakhouse
Texas Roadhouse

Pizza Restaurants
CiCi's Pizza
Papa Murphy's Take 'n' Bake Pizza
Papa John's

Convenience Stores
Chevron/Texaco
The Pantry Inc.
Shell

Office Supply Stores
Staples
Office Depot
Fed Ex Kinko's

Department Stores
Nordstrom
Saks Fifth Avenue
Bloomingdale's

Shoe Stores
Stride Rite
Payless
Shoe Carnival

Home Improvement Stores
Ace Hardware
True Value
Lowe's

Supermarkets
Publix
Kroger
Safeway

Sporting Goods Stores
Foot Locker
Dick's Sporting Goods (tie)
Finish Line (tie)

Drug Stores
Walgreens
CVS
Rite Aid

Electronics Stores
RadioShack
Best Buy
Circuit City

Banks
Credit Unions
Washington Mutual
Wachovia

Hotels
Hyatt (tie)
Marriott (tie)
Hilton

Airlines
Southwest
JetBlue
American

For a complete list of scores and rankings, contact Becca Litchfield at 614-224-8114 or rlitchfield@paulwerth.com.

Quarterly Survey Methodology

Survey respondents represented all regions of the country and completed only one survey each. Respondents spanned all ages, household incomes, education levels, and ethnicity.

The scores reflect the mean score, which is an average of the sum of each score divided by the total number of observations.

About Corporate Research International

Corporate Research International (CRI) specializes in mystery shopping services and interactive customer voice and Web response surveys. The company tracks trends of quality service and appearance, providing information to help businesses retain happy, loyal customers. CRI was named to the Inc. 500 list of fastest growing private companies in 2005 and 2006. For more information visit www.corpri.com

Source: Corporate Research International

CONTACT: Becca Litchfield of Paul Werth Associates, +1-614-224-8114,
rlitchfield@paulwerth.com

Web site: http://www.realpeopleratings.com/
http://www.corpri.com/