Corporate Research International’s Consumer Perception Survey Reveals Quarterly Best-in-Class
FINDLAY, Ohio, Oct. 24 /PRNewswire/ — Corporate Research International released today the results of RealPeopleRatings.com(TM), its quarterly customer service survey that illustrates the importance of brand image and customer perception. SUBWAY, Olive Garden, CiCi’s Pizza, Marriott, Hyatt, Southwest Airlines, Chevron/Texaco, Nordstrom, Stride Rite, Ace Hardware, Staples, Publix, Walgreens, Foot Locker and RadioShack earned the highest marks in their categories this quarter.
RealPeopleRatings.com(TM) was launched in 2005 by Corporate Research International, a market research firm specializing in mystery shopping and customer satisfaction surveys. The company sends the quarterly surveys as online opinion polls to its pool of panelists. 1,304 panelists participated in this quarter’s survey.
Respondents were asked to rate their perception of each business’s customer service on a scale of 1-10, with 10 being the highest rating. If a respondent did not have experience with the business, the panelist did not enter a score for that establishment.
“It’s important for businesses to take a look at their customer experience from all angles,” said Michael Mallett, CEO of Corporate Research International. “The RealPeopleRatings.com(TM) scores give companies another tool to understand how their customers view their business. This comprehensive understanding and the ability to make adjustments as needed is what keeps customers coming back.”
Fast Food Restaurants
Chipotle Mexican Grill
Papa Murphy's Take 'n' Bake Pizza
The Pantry Inc.
Office Supply Stores
Fed Ex Kinko's
Saks Fifth Avenue
Home Improvement Stores
Sporting Goods Stores
Dick's Sporting Goods (tie)
Finish Line (tie)
For a complete list of scores and rankings, contact Becca Litchfield at 614-224-8114 or email@example.com.
Quarterly Survey Methodology
Survey respondents represented all regions of the country and completed only one survey each. Respondents spanned all ages, household incomes, education levels, and ethnicity.
The scores reflect the mean score, which is an average of the sum of each score divided by the total number of observations.
About Corporate Research International
Corporate Research International (CRI) specializes in mystery shopping services and interactive customer voice and Web response surveys. The company tracks trends of quality service and appearance, providing information to help businesses retain happy, loyal customers. CRI was named to the Inc. 500 list of fastest growing private companies in 2005 and 2006. For more information visit www.corpri.com
Source: Corporate Research International
CONTACT: Becca Litchfield of Paul Werth Associates, +1-614-224-8114,