QubicaAMF Signs Betson to Sell and Market Highway 66 in the U.S.

""Mechanicsville, Va. – QubicaAMF Worldwide, a leading manufacturer of bowling and amusements products, is pleased to announce that a distribution agreement has been reached with Betson Enterprises, a leading coin operated distributor of amusement and vending equipment, coin operated parts and service in the United States. This agreement will allow Betson to market and sell Highway 66, a scaled down version of traditional tenpin bowling, throughout the continental United States. QubicaAMF’s Highway 66 mini-bowling product will also be distributed through its existing sales channels.   

Betson Enterprises joins several recognized manufacturer representatives and distributors who have grown Highway 66 to be the premier miniature bowling product, which awards redemption tickets, accepts different forms of payment and interfaces with the leading debit card manufacturers in the amusement industry. The Highway 66 mini-bowling system offers a casual alternative for entertainment venues of all types, without the space required to dedicate to traditional bowling. 

“The relationship will benefit both parties in the ever increasing bowling and FEC/amusement market,” says Bill Merrick who manages sales and channel development for amusement products for QubicaAMF. “Betson brings to the table a tremendously successful history in the amusement industry. We are happy to work with them towards our mutual success with the only miniature bowling product on the market today that is manufactured in the USA.”     

Betson has recently completed training and orientation for selected representatives that traveled to the QubicaAMF facility in Virginia. Scott Gilmore, the amusement & redemption specialist for Betson is excited about adding the Highway 66 product in all new location based entertainment proposals. “Highway 66 lanes add a new level of excitement to locations that focus on additional value for their patrons,” added Scott Gilmore. 

Highway 66 is suitable for customers of all ages. No special bowling shoes are required, and the balls used are a smaller than a traditional bowing ball – without finger holes. A two-lane unit can accommodate up to 10 players at one time. The fully automatic scoring system hosts several software games, from traditional tenpin based games to alternative bowling games, providing the ability to offer a new experience to guests each time they play. 

About QubicaAMF Worldwide

QubicaAMF Worldwide is a leading manufacturer and marketer of bowling and amusements products. With worldwide headquarters near Richmond, Virginia and European headquarters in Bologna, Italy, the company offers a complete line of high-quality, innovative solutions for new and existing bowling and entertainment centers.  

QubicaAMF has an install base of approximately 1,000 Highway 66 lanes throughout the U.S. in just under 350 locations. Recent Highway 66 installations include the world’s largest McDonald’s in Orlando, FL, and the MSC Splendida Cruise Ship, which debuted in Barcelona in July 2009. Additional information about QubicaAMF Worldwide is available on the web at http://www.qubicaamf.com/

About Betson Enterprises

Headquartered in Carlstadt, New Jersey, Betson Enterprises is the leading coin operated distributor of amusement and vending equipment, coin operated parts, and service in the United States. With over 75 years of experience and leadership in the coin-operated industry, we will help you make informed decisions that are best for your business.  

Betson offers entertainment and vending solutions for your business through our relationships with the operator community. For locations looking for a simple and profitable solution or vendors looking for equipment that fits any situation, Betson Enterprises can help you. Betson Enterprises has an industry proven reputation for quality and customer focus. For more information about Highway 66 and other amusement products, please contact us at 800-524-2343 or visit our web site at www.betson.com