According to a news report from mlive.com, “I first became aware of No Limit in the way its owners certainly intended — by noticing the employee on the Leonard Street sidewalk, constantly tossing pizza dough.”
“It’s an expensive advertisement, but that’s what we have to do to get seen,” said co-owner Jeff McClellan, estimating about 75 percent of the restaurant’s business thus far was generated by the dough-tossing guy. McClellan opened the poker-themed pizza joint in April along with Sean Travis. The restaurant has a large dining area but specializes in delivery and takeout. And for only being open for a couple of months, No Limit does its thing pretty well.,” according to the story.