According to Nation’s Restaurant News, “A new report by Technomic shows that 2010 may go down as the year of the fish taco.”
“The Chicago-based research company found that the number of fish tacos on restaurant menus rose 22.5 percent in the first half of 2010, compared with the first half of 2009.
Long John Silver’s, California Pizza Kitchen, Chuy’s, Marie Callender’s, Uncle Julio’s were among the restaurant chains that introduced new fish tacos, said Mary Chapman, Technomic’s director of product innovation.”
“Mexican food in general continues to be popular among consumers, Technomic found. According to the company’s data, Mexican restaurant chains saw sales grow 2.7 percent and unit counts rise 1.8 percent in 2009, even as the industry contracted 3.2 percent overall during the same period. Technomic also found that the number of Mexican entrées on U.S. menus rose 3.3 percent in the first half of 2010, and that 5.4 percent more restaurant chains among its top 500 chains offered Mexican menu items in 2010 than in 2009.”