Away We Dough, Inc. is hosting the Grand Opening today of Utah’s first PizzaRev – abuild-your-own artisanal pizza concept that has earned a loyal following of Southern California fans for its fresh take on an American favorite. The new West Valley restaurant is the first of five franchise locations planned to open in Utah in the next six months.
Away We Dough, LLC is part of William Tell, Inc. based in Salt Lake City, UT. The group owns and operates 18 Applebee’s and eight Famous Dave’s in Utah and Washington. The Restaurant Finance Monitor placed William Tell, Inc. at 151st of the Top 200 franchisees in the U.S. based on annual revenue.
“The option to build your own pizza and have it ready in minutes is truly revolutionary,” said PizzaRev franchise partner, Jeff Meyer. “We’ve already received a warm welcome from the West Valley community and expect PizzaRev to flourish in the market; we have an aggressive expansion plan and will hire more than 200 full time and part time employees as we build out our five restaurants.”
The distinctive “Craft Your Own” pizza assembly process begins with a friendly greeting from a PizzaRev “crafter” who assists each guest in customizing their personal 11” pizza. Construction starts with the crust selection, either original or gluten-free, each one pressed into a thin canvas from a plump, homemade dough ball. Guests then choose from four signature sauces, including a savory organic marinara, a creamy white alfredo, and a spicy-sweet BBQ. Finally, the masterpiece is completed with favorite selections from an array of artisanal cheeses & 30+ fresh ingredients, ranging from traditional favorites like pepperoni and ground beef to premium selections including sweet fennel sausage, Kalamata olives, and fresh-picked basil and arugula. Each pizza, no matter how many ingredients are selected, costs $7.99.
PizzaRev’s interior design is sleek, simple and modern. Exposed ceilings, concrete floors and natural tones offer a minimalist yet inviting atmosphere, where the focus is on providing the guest an interactive pizza experience unlike they’ve ever had.
Most unique to PizzaRev, and what enables the restaurant’s unprecedented speed of service, is the custom-built, 900-degree stone hearth oven. Guests watch the dancing flames in the background as their pizzas are fired to a perfect, Roman-style crispiness in less than three minutes. With literally hundreds of millions of combinations to create, PizzaRev keeps guests coming back eager to try their latest craving.
PizzaRev is a "build-your-own" fast-casual pizza concept that has reinvented the way America eats its favorite food. Guests are empowered to fully customize a personal-sized 11" pizza for under $8. Homemade dough options, flavorful sauces, delicious cheeses, and over 30+ fresh toppings, everything is on display at PizzaRev and assembled right before your eyes. The pizzas are then fired in a 900-degree, stone-hearth oven which produces a thin and crispy Roman-style pizza in just three minutes. Los Angeles-based PizzaRev was founded in 2012; the executive team possesses a combination of Fortune 500 operating experience and high-profile restaurant management.
PizzaRev is currently franchising and announced a strategic partnership with Buffalo Wild Wings in 2013. The company currently has 10 corporate restaurants and two franchise location in operation, with additional franchises under development in Minn., Utah, N.D., S.D., Mo., Texas, and Orange County and San Diego in Calif.
Visit www.PizzaRev.com for company news, videos and updated location information.