Marina, CA (PRWEB) December 21, 2010–Two years in the making, PizzaQuest.com with Peter Reinhart is now live. The website is subtitled “a journey of self-discovery through pizza,” and that’s exactly what it is, according to host Peter Reinhart, author of American Pie, My Search for the Perfect Pizza.
“We set out to find the great pizzas and pizzaiolos of America and discovered all sorts of other amazing artisans, and found ourselves following unexpected paths to unanticipated adventures. We soon realized that our pizza quest was about a lot more than pizza,” Reinhart continued.
PizzaQuest.com is a joint venture between Pizza Quest and Forno Bravo, a leading supplier of pizza ovens, pizza stones and pizza-making supplies. “The Internet is the perfect media to deliver Peter’s passion for pizza and the artisan food movement,” said James Bairey, Forno Bravo founder and president. “We think PizzaQuest.com breaks new ground for food lovers everywhere.”
The website features short video episodes or “webisodes,” as producers Jeff Michael and Brad English call them. “Each week we’ll post a new segment that chronicles our journey,” said English. “Some will be parts of a larger story arc that may continue for a number of weeks, and some will be freestanding webisodes, such as our discovery of an amazing fish taco place in Morro Bay called The Taco Temple.”
Michael added, “Together, the webisodes add up to a documentary that takes Pizza Quest viewers on the proverbial bus with us.” The webisodes are also being edited for later use as a 13-part television series, currently in development.
In addition, the site includes a recipe section, with video instructionals, featuring some of the guest pizzaiolos filmed during the quests. There is also a guest contributors section with thoughtful essays by invited experts and thought leaders.
“This site, while it focuses on pizza, is really a celebration of artisans and artisanship, so the guest essays will cover a broad range of interesting topics,” noted Reinhart. “I call it the ‘This is what I’ve been thinking about lately’ section, so it will get into the philosophical and metaphorical, as well as the practical side of the quest.”
Every section of the site is designed for viewer interaction and community building. PizzaQuest.com is aimed not only at the vast community of people who love pizza, but also to anyone who loves the adventure of life and the search for excellence.
About Pizza Quest
Pizza Quest: a journey of self-discovery through pizza, is a website dedicated to the exploration of artisanship in all forms, wherever we find it, but especially through the literal and metaphorical image of pizza. The site features webisodes chronicling the pizza quest journey, recipes with video instructionals, guest essays, member blogs and other resources. Peter Reinhart, award-winning cookbook author and acclaimed baker, serves as narrator and primary host. Visit www.pizzaquest.com for more information.
About Forno Bravo
Founded in 2003, Forno Bravo is a leading global producer of Italian wood- and gas-fired pizza ovens for residential and commercial use. Our ovens are made using state-of-the-art methods and the highest-quality refractory and insulating materials, and then shipped from our warehouse in Northern California. Visit www.fornobravo.com for more information.