According to Nation’s Restaurant News, “groupon has changed its operating model to one that could give restaurants more control over their offers and a bigger slice of the revenue they produce.”
“The group-buying pioneer — which reportedly may soon be acquired by tech giant Google — has launched two new features: Groupon Stores and the Deal Feed. Groupon Stores lets restaurants and other businesses set up an online storefront — much like a page on Facebook Places — where they can offer Groupon discounts whenever they would like, as opposed to waiting up to several months to have an offer featured as the website’s Deal of the Day. The Deal Feed is a feature for consumers in which they can “follow” their favorite restaurants and merchants — similar to a Twitter feed — to be notified of all deals offered from the Groupon Stores.”
