June 11, 2008 – Betsy Lefsky has joined Fishbowl where she will manage the online marketing campaigns and loyalty programs for Carino’s, Culver’s, Ben & Jerry’s, Red Robin and over 60 other national restaurant brands of Fishbowl’s client roster. As Fishbowl’s newest Account Supervisor, Lefsky brings over twenty years of marketing and restaurant experience to her new position.
Prior to joining Fishbowl, Lefsky was a Regional Marketing Manager for Red Robin, overseeing the East, West and Southwest regions. She was responsible for over 150 Red Robin’s in her territory where she handled grand openings, local store marketing planning and support. Prior to Red Robin, she worked for Maui Tacos as Director of Marketing, providing strategic direction on all brand efforts for the 25-franchise restaurant concept. Before holding a position with Maui Tacos, Lefsky got her start in restaurant marketing at Rock Bottom Restaurants, Inc., where she managed local store marketing strategy and implementation and directed outside agencies to organize creative national campaigns.
“Working in the restaurant industry for several years, I’ve come to know Fishbowl as a trusted restaurant partner,” Lefsky reports. “They are highly respected in the industry and have an amazing team of people that truly know and understand the restaurant business. I’m excited to be working directly for Fishbowl where I can continue to provide restaurants with marketing solutions that are essential to their success.”
Fishbowl provides its restaurant clients with online marketing products and services powered via email, mobile marketing, online ordering, online reservations and other web-based channels, allowing them to reach their customers outside the four walls of their restaurant and build customer loyalty and revenue.
Lefsky adds, “As the industry becomes more interactive, Fishbowl gives restaurants new, cutting-edge technologies that allow their brands to shine in this digital age. I’ve seen their success firsthand from a client perspective and am proud to be working with Fishbowl to deliver outstanding client services and account management to their national clients.”
About Fishbowl
Alexandria, VA-based Fishbowl is the leader in on-demand email marketing software solutions for the restaurant industry. Fishbowl serves over 1,000 restaurant companies in North America and Europe powering email marketing to over 29,000 restaurant locations. Fishbowl’s solutions make it easy for our restaurant partners to identify their restaurant guests, manage their guest database, deliver high quality email marketing campaigns to drive repeat visits and generate revenue. For more information on Fishbowl, email press@fishbowl.com, visit www.fishbowl.com, or call 800-836-2818.
