Same-Store Comp Sales Increased More Than 34% Over Previous Year
DALLAS, Jan. 22 /PRNewswire/ — Pizza Patron, the premier Latino pizza brand, announced today that fourth quarter same-store sales rose 34.55% over the previous year, as an average for the 60 store restaurant chain.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070122/CLM070 )
“Our fourth quarter numbers are off the chart at more than 34%,” says Guillermo Estrada, the company’s director of business development. This increase came after the company’s third quarter same-store comparative sales increased more than 24% over the previous year. “It is a result of a number of factors,” Estrada continued. “Our Lista(R) (ready now) program is in full swing and our franchisees have been working very hard to improve store level operations.”
Antonio Swad, the company’s founder and president acknowledged that “these kinds of numbers are going to be hard to continue as we grow, but it speaks to the relevancy of the Pizza Patron brand. We are constantly refining our business model to find ways to better serve our core Hispanic customer. Even our very first location, which is more than 20 years old, was up more than 20 points for the quarter. Our base is growing and so are we.”
The fourth quarter sales increase came prior to the much-publicized “Pizza por Pesos(TM)” initiative, which was implemented system-wide in January.
About Pizza Patron
Pizza Patron was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations to 60, with more than 40 under development. Pizza Patron features fun and festive pizza stores that are community based in Spanish speaking or predominately Hispanic neighborhoods. The brand has both carry-out and dine-in locations, a number of which feature the newly developed Lista(R) Drive-thru window. In 2006, Pizza Patron introduced its “Lista(R)” (ready now) program, offering large pepperoni pizzas and 8-piece Fiesta Wings(TM) (available in Lime ‘n Pepper, Garlic con Queso and Buffalo) for $4.99. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100 percent mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large “La Patrona” pizza with everything is only $7.99. For more information, visit www.pizzapatron.com.
