Chain Names #1 Ranked Radio Host Voice and Face of Brand
DALLAS, Dec. 10 /PRNewswire/ — Pizza Patron, the premier Latino pizza brand, recently signed with popular radio personality Piolin to endorse the concept. As part of the company marketing campaign, the chain licensed the use of Piolin’s image and highly-recognized logo for their marketing, advertising and in-store promotions.
The LA Times ranks Sotelo among the 100 most powerful people in Southern California. Piolin has the No. 1 Spanish-language morning show in Los Angeles, with a 5.0 share. He has a higher rating than Howard Stern, Ryan Seacrest, Kevin & Bean or any other of his English-language morning radio show. He also has the No. 1 syndicated show among the 645 Spanish-language stations nationwide. In short, Piolin is the No. 1 morning radio show, Spanish-language or otherwise, in the U.S.
“We worked long and hard to see this partnership come to fruition,” said Andrew Gamm, Director of Brand Development for Pizza Patron. “Piolin is a uniquely gifted individual who is not only entertaining, but he is dedicated to community involvement. He regularly assists listeners with immigration issues as well as financial, legal and medical crises, he is always helping people.”
This agreement marks the first national advertising campaign for Pizza Patron. In addition to utilizing Piolin in their print advertising and marketing efforts, the chain will be airing spots daily on Piolin’s nationally syndicated program Piolin por la Manana.
“Piolin is the living embodiment of what Pizza Patron is all about on a number of levels and we are thrilled with this agreement,” says Antonio Swad, founder of Pizza Patron Inc. “Our brand focus and commitment to community for more that 20 years make this the perfect fit.”
The agreement with Piolin comes on the heels of six consecutive quarters of double-digit, same store sales increases for the chain.
About Pizza Patron
Pizza Patron was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations in Dallas to 68 in five states, with more than 40 more under development. Pizza Patron features fun and festive pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. In 2006 Pizza Patron successfully introduced new products like Patron Dippers(TM) and Fiesta Wings(TM), and rolled-out their “Lista(TM)” (ready now) pizza program nationally. In 2007, they added BreadStix(TM) and QuesoStix(TM) to the menu and have begun market testing of ChurroStix(TM). Pizza Patron restaurants include a dine-in store model, the Pizza Patron Rapidito (airports/malls) model, the “Tiendita” (portable mini-store extension) and their “Lista(TM)” (ready now) Drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100% mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large ‘La Patrona’ pizza with everything is only $7.99. For more information, visit http://www.pizzapatron.com/.
