Pizza Patron Debuts Groundbreaking ‘Unlimited’ Phone Card to Mexico

             Customers Now Get More Than Pizza for Their Pesos

    DALLAS, July 23 /PRNewswire/ -- Pizza Patron has been named the premier
distributor for the initial launch of BlagCard(TM), the world's first truly
unlimited calling card to Mexico. The chain will begin retailing the cards
in each of its 65 locations beginning Friday, July 27th. The new calling
cards are the result of a strategic alliance between Pizza Patron Inc. and
BlagPhone(TM) International. All calls will be carried on the AT&T network.
    "This partnership means much more than just pizza and phones," said
Anthony Knape, CEO/President of BlagCard, Inc. and BlagPhone, Inc. "We get
deep satisfaction and joy from participation in the vitality of the
Hispanic culture, the uniting of families and the living of an unstoppable
dream."
    Unlike traditional calling cards which charge by the minute, these new
cards allow unlimited calling to any area code in Mexico with no additional
charges or penalties. The cards are available in three denominations --
five, ten and thirty dollars and will allow for unlimited talk for two,
seven and thirty days respectively. Customers will have the option of
purchasing cards in either U.S. currency or Mexican pesos.
    "This is a perfect fit for the Patron brand," says Antonio Swad,
founder of Pizza Patron Inc. "When I heard that we could help reconnect
families and help mend broken hearts for as little as a dollar a day, I
knew we were on to something really special. It's the kind of thing that a
Patron would bring to his people, so we are doing it."
    The introduction of the phone cards comes on the heels of four
consecutive quarters of double-digit, same store sales increases for the
chain.
    "We are extremely excited about what this product brings to our
customers," said Andrew Gamm, director of Brand Development for Pizza
Patron. "The phone card industry is notorious for its deceptive marketing
practices, and for preying on the most vulnerable segments within the
immigrant population. Now, for the first time ever, we have a phone card to
Mexico that does not punish the caller. We are very proud to truly offer
'Mas Minutos' for 'Menos Dinero' to the families that visit our stores."
    About Pizza Patron
    Pizza Patron was founded by Antonio Swad in 1986. Since franchising
began in March 2003, the brand has gone from four locations in Dallas to 65
in five states, with more than 40 under development. Pizza Patron features
fun and festive pizza stores that are community-based in Spanish-speaking
or predominately Hispanic neighborhoods. In 2006 Pizza Patron successfully
introduced new products like Patron Dippers(TM) and Fiesta Wings(TM), and
rolled-out their "Lista(TM)" (ready now) pizza program nationally. In
addition, Pizza Patron has developed a dine-in store model, the Pizza
Patron Rapidito (airports/malls) model, the "Tiendita" (portable mini-store
extension) and their "Lista(TM)" Drive-thru concept. All pizza dough is
made fresh throughout the evening; no preservatives are added or needed.
The sauce is prepared fresh in the stores from crushed Roma tomatoes and
only 100% mozzarella is used. Whole and half pizzas are offered at prices
as low as $5.99 for a large pizza with cheese and one topping and $3.99 for
the same half pizza. A large "La Patrona" pizza with everything is only
$7.99. For more information, visit http://www.pizzapatron.com.