The Weitzman Group,the leading retail real estate brokerage firm in Texas, has been selected by Pizza Patrón to be an exclusive partner in site location and tenant representation.
Weitzman will play an integral part in Pizza Patrón’s expansion strategy providing customized real estate solutions tailored to meet the very distinct needs of the Mexican-focused brand.
For twenty-eight years, Pizza Patrón has been a leader in targeting the Hispanic demographic, now the largest ethnic minority in the U.S. The Hispanic population grew 43 percent in the decade between 2000 and 2010 and is now 17 percent of the population, as reported by market research firm, The NPD Group.
“We partnered with Weitzman to help us in our growth because of Alberto Rocha’s leadership and experience inretail leasing and tenant representation in Hispanic retail markets,” said Andrew Gamm, Pizza Patrón brand director. “Also, Weitzman has sophisticated data, processes and analytical tools to help us model and define the most successful site profile for our business.”
Fluent in Spanish and French, Rocha directs redevelopments in diversity-intensive markets and is pioneering out-of-country landlord representation, tenant representation and investments as a component of The Weitzman Group’s general brokerage activities. Rocha’s background in management consulting enables him to contribute extensively to Hispanic-markets initiatives for the International Council of Shopping Centers (ICSC), where he is often featured as an expert in retail market economics.
“We’re excited to represent a concept that offers great quality and a strong value proposition and generates high traffic and customer loyalty. We feel that Pizza Patron’s new initiative will set the benchmark for Hispanic branding, as new retailers discover the untapped potential of underserviced Hispanic markets,” said Alberto Rocha, vice president of underserved markets with the Investment Properties Division of The Weitzman Group.
About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.
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