According to the Wall Street Journal, “Pizza Patrón, a 100-unit restaurant chain that has long catered to a Spanish-speaking clientele, is turning its charms on English speakers.”

“The Dallas-based chain, which offers such pizza toppings as chorizo sausage and jalapeno peppers, decided to rethink its marketing after noticing that more young Hispanics—the fastest growing segment of the youth population in the U.S., according to a recent analysis by the U.S. Census Bureau—are bilingual and bicultural.”

“Pizza Patrón wants to market to English speakers without alienating its base clientele. Above, a pizza maker bakes at Pizza Patrón in Los Angeles.”