Little-Known Shop Beat Out Larger Players For Account
Dallas, Texas, April 11, 2007 – Pizza Patrón, the premier Latino pizza brand which raised international media attention with its “Pizza por Pesos(tm)” campaign, announced today that it has engaged Spanish Marketing, Inc. as its agency of record to handle public relations in addition to providing assistance with advertising and marketing.
Pizza Patrón conducted an exhaustive search for media assistance in 2004 choosing Spanish Marketing over many larger agencies who vied for the business. Over the past few years, the two companies have formed a synergetic relationship banking on each others’ assets. Together they have worked on various campaigns and branding, to which Pizza Patrón’s Director of Brand Development, Andrew Gamm comments, “We have successfully managed to differentiate ourselves from our competitors,” referring to the company’s brand positioning in the crowded pizza marketplace.
Spanish Marketing offers marketing and advertising services targeting the foreign-born U.S. Hispanic consumers, a strategy that has positioned the company as a leader by delivering excellence, creativity, and innovation.
“We are thrilled to team up with firms such as Pizza Patrón. Our success is our team-approach, respect, and perseverance. We value our customer and deliver value leading to client retention and long-term profitable relationships,” asserts SMI President, Mireya Valero.
Spanish Marketing, Inc. was founded in 2001 with corporate offices in Dallas, Tx. and provides a vast range of services including marketing strategy, brand strategy and development, media planning and buying, research, promotions & sampling, translations/trans-creations and public relations. SMI’s creative services include TV and radio conception and creative, website development, print advertising, direct mail, and marketing collateral. The SMI consulting team structures the project, assists in the implementation and monitors for efficiency and effectiveness of delivery.