Irvine, CA (April 2012) —The 2011 Fresh California Avocado season has arrived. For discriminating foodservice operators, it’s time to plan signature menu items featuring lush, ripe Fresh California Avocados. For customers, ’tis the season to savor their favorite Fresh California Avocado appetizers, salads, entrees, beverages and desserts.

Plan on availability of flavorful Fresh Avocados that are Hand Grown in California from April through September. During this time, operators can rely on California Avocado growers and packers to deliver the premium quality fruit that diners expect and enjoy.

Browse seasonal menu and promotion opportunities for Fresh California Avocados on CaliforniaAvocado.com/Foodservice. The recipe database, nutrition, selection, storage and handling information provide the resources for peak season inspiration. Or, view California Avocado Commission (CAC) video presentations, including basic prepping and adding value to the menu. While on CaliforniaAvocado.com/Foodservice use the POS order form to order The Magic of California Avocados recipe booklet or call 800-370-3782.

About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state’s nearly 5,000 avocado growers. The California Avocado Commission serves as the official information source for California Avocados and the California avocado industry. For information about California avocados, visit CaliforniaAvocado.com, become a fan At Facebook.com/CaliforniaAvocados and follow the California Avocado Commission on Twitter at Twitter.com/CA_Avocados. and handling information provide the resources for peak season inspiration. Or, view California Avocado Commission (CAC) video presentations, including basic prepping and adding value to the menu. While on CaliforniaAvocado.com/Foodservice use the POS order form to order The Magic of California Avocados recipe booklet or call 800-370-3782.

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