A New York Times report uncovered a black market scandal using pizza. 

According to the New York Times, the seemingly harmless question raised suspicions among police officers in Brooklyn when they saw the query posed repeatedly on Facebook, by users whose profiles they were keeping an eye on because of suspected gang ties.

"The pizza question was sometimes accompanied by the red-and-blue Domino’s logo," New York Times said. "Officers contacted Domino’s, and a bigger story came into focus, a curious blend of high-tech fraud and street-level word of mouth. With pepperoni and extra cheese."

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