Gemma and Sam Primucci enjoy a heartfelt moment during the unveiling of Sam's portrait at Pizza Nova's new support center.

Pizza Nova

Ontario’s Pizza Nova Celebrates New Support Center by Unveiling Portrait of Its Founder

Pizza Nova was founded by four brothers in 1963 and has evolved into a 140-store chain throughout Southern Ontario.

  • Pizza Nova’s new support and call center comprises the chain’s shared, network-wide services for franchise partners, new franchisees and customers.
  • To celebrate the move, Pizza Nova President Domenic Primucci unveiled a commemorative portrait of his father, Sam, who founded the company.

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Pizza Nova, a family-operated pizza chain with more than 140 locations in Southern Ontario, Canada, has opened a new support and call center for its franchise partners, new franchisees and customers. The new support office is located at 1260 Lawrence Avenue East.

The Support Center comprises Pizza Nova’s shared, network-wide services including: Human resources; Finance; Administration; Marketing & Communications; Operations; Real Estate/Construction; Franchise Management; Call Center; Test Kitchen; and Franchising and Development.

The chain celebrated the move on November 26 with an intimate lunch prepared by founder Sam Primucci at the site’s expansive and modern test kitchens. Prior to the lunch, Domenic Primucci, president of the company, revealed a commemorative portrait of his father on a Vespa, one of the icons associated with the pizza brand since its founding in 1963.

“We’re more prepared than ever for the future,” Domenic says. “The new support office is everything we expected and more. We are very excited to bring new and existing franchisees through our doors and spend quality time with them, doing what we love most: preparing delicious meals and spending quality time together.”

The lunch and surprise portrait reveal were held during one of the company’s routine Friday lunches, a tradition the company began more than 35 years ago with district sales managers and support staff. The portrait’s unveiling was a heartfelt moment for the Pizza Nova team to reminisce around its founder.

Family-operated and lauded for its community work, Pizza Nova started as a bold idea in 1963 by four brothers who wanted to share the taste of Italy with Canada. The chain offers a wide range of menu items including salads, lasagna, panzerotti, Italian sandwiches, chicken wings, Focaccia Barese and a specialty line of Primucci-branded products featuring Italian peeled tomatoes, extra virgin olive oil, homestyle tomato sauce, Italian hot peppers, spicy green olives and sundried black olives. Known for its fresh toppings and ingredients, Pizza Nova offers contactless delivery, pickup, online ordering via app and website, and some sit-down service.

Brothers Michael and Domenic Primucci rev up the Vesta.