This Week in Pizza

Pizza News Weekly – Mar. 20th, 2013

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In This Issue
  • Pizza Hut Franchisee Accused of Unfair Labor Practices
  • Pizza Pan to Employ Adults with Disabilities
  • Little Caesars Goes 'Crazy' Over March Madness
  • Chicago Named Best Pizza City in U.S.
  • Jay's Marketing Tip: Time vs. Money
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This Week In Pizza – March 20, 2013
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Today on This Week In Pizza: Largest Pizza Hut Franchisee Faces Class Action Suit; NYC Soda Ban Overturned; and Chicago Named Best Pizza City

Pizza Hut Franchisee Accused of Unfair Labor Practices

A company that owns 1,200 Pizza Hut locations in 28 states has been sued for allegedly requiring its shift managers to work off the clock, according to The Telegraph.

A Memphis law firm filed the federal class action suit against NPC International, the world's largest franchisee of Pizza Huts. The suit alleges that the plaintiffs "have been encouraged, permitted and/or required to perform prescribed duties before, after and during their regular shifts without being clocked in to NPC's electronic timekeeping system." The suit also claims that tipped employees were required to prepare food and employees had to clock out before delivering a pizza. The two named plaintiffs work in Henderson, Tennessee.

[Read More…]

Pizza Pan to Employ Adults with Disabilities

A recently re-opened Pizza Pan restaurant in Garfield Heights, Ohio, will provide day-shift jobs for adults with disabilities, reports Fox 4 News in Kansas City.

New Hope Specialized Services, a company that offers employment for disabled people, became a Pizza Pan franchisee in part to create job opportunities for its clients. Under supervision, the special-needs adults will perform key roles in the restaurant, including the preparation of menus, cleaning, painting and assembling pizza boxes. Greg Rockich, marketing manager for Pizza Pan's corporate office, said the company is "excited" about the approach, "because if it works here in Garfield Heights … we're looking to take that model to other Pizza Pans."

[Read More…]

Don't Miss Your Chance to Advertise in the May 2013 Issue
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Little Caesars Goes 'Crazy' Over March Madness

It's no Super Bowl, but basketball is still good for Little Caesars' business, especially when March Madness rolls around.

The chain has revived its "Crazy Happens" promo, offering a free order of Crazy Bread to every customer if a no. 16 seed beats a no. 1 seed team in the NCAA tournament's first round. The giveaway would actually take place on April 8, the day of the championship game. However, according to Nation's Restaurant News, it's unlikely that Little Caesars will lose its shirt (or its toga) on the promotion: A no. 16 seed has never beaten a no. 1 seed in the tournament, despite some close calls.

[Read More…]

Chicago Named Best Pizza City in U.S.

Readers of Travel and Leisure Magazine have once again named Chicago as the no. 1 pizza city in America.

One factor was the lack of availability of quality Chicago-style pizza outside of the Windy City, the article states. Other top-ranking cities reflect the rising popularity of authentic Neapolitan-style pies as well as quirky local fare, such as brisket pizza in San Antonio and pizzas topped with Fritos in Houston. Grilled pizzas helped earn Providence, Rhode Island, the no. 2 spot in the survey, while New York City, Philadelphia and Boston rounded out the top 5. (Photo courtesy of Coalfire-Chicago's Coal Oven Pizza)

[Read More…]

Jay's Marketing Tip:

Time vs. Money

Major marketers often refer to time in their ads. They understand how much time means to the public. Recent research shows that people generally value time more than money. "Ultimately, time is a more scarce resource-once it's gone, it's gone-and therefore more meaningful to us," says Professor Cassie Mogilner, a Stanford Graduate School of Business researcher. So make sure your advertising speaks to what matters most to your audience!

For more Marketing Tips see our TargetTIPS newsletter.

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