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Today on This Week In Pizza: Boneless Wings Take Off; Pizzeria Raises Funds Through Kickstarter; Love and War with Mellow Mushroom
Sales of Boneless Wings on the Rise
Sales of so-called boneless chicken wings-which are actually chicken breasts-are now outpacing real wings, according to Nation's Restaurant News.
As shown in a point-of-sale data analysis by GuestMetrics, chicken wing sales grew by 10.7% overall in 2012 compared to the previous year. The total number of chicken wing orders increased by 7.3% during the year, but 81 percent of that growth was in boneless wings. Even better for an operator's bottom line, boneless breasts are presently running about 75 cents per pound cheaper than bone-in wings.
When Katie Lee, owner of the artisan pizza shop Katie's Pizzeria in Clayton, Missouri, decided she was ready to open a second shop, she didn't go to a bank for the money. She turned to the local community.
Lee told the Clayton-Richmond Heights Patch that she liked the idea of getting the community involved in opening a restaurant. So she is using the crowd-sourcing site Kickstarter to raise $40,000. For a $25 pledge customers will get a complimentary dish and a drink at the new pizzeria. A $10,000 pledge will earn a five-course dinner for up to nine people, the donor's name on the wall and other unspecified benefits.
Tom Boyles, Account Executive, 662 234-5481 ext 122, tom@pmq.com
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Soldier, Wife Get Some Lovin' from Mellow Mushroom
A Mellow Mushroom Pizza store in Jacksonville, Florida, recently gave Josephine Fulker a birthday gift that she-and her husband Shawn-will never forget.
When Shawn, a major in the National Guard serving in Afghanistan, emailed Mellow Mushroom's corporate website and asked that a pizza and a $50 gift card be delivered to his wife for her birthday, the Jacksonville restaurant's manager, Brooke Chafee, had ideas of her own. She arranged for a special heart-shaped pizza to be delivered to Josephine, along with flowers and balloons as well as the gift card-and, as thanks to Shawn's service to his country, wouldn't let the soldier pay a dime for it.
A San Diego woman has filed a $5 million lawsuit against corporate giant Nestle, alleging that its frozen pizza brands pose a threat to public health.
As ABC News reports, Katie Simpson named Nestle's DiGiorno, Stouffer's and California Pizza Kitchen frozen pizzas in a class-action lawsuit that she filed Jan. 21. She says the company is "placing profits over public health" by selling products that contain trans fats. "We want all the money they have ever made from the frozen pizzas," her attorney, Greg Watson, said in an interview with "Good Morning America."