Pizza Inn has a summer buffet deal going on that has proven to be a big hit with value-minded customers: the “I 8 at Pizza Inn” promotion, running through July 27.

At participating locations, customers can feast at the all-you-can-eat buffet for $8 on Monday through Friday, and the price includes Pizza Inn’s lineup of Pizzerts.

The promotion, which started in May, was inspired by the Gen Z and online slang phrase “ate and left no crumbs,” which signifies that someone has performed a task or presented themselves exceptionally well. It’s an example of a pizza brand making shrewd use of a viral internet meme to grab potential customers’ attention, especially when they’re hungry for pizza value—and who isn’t these days?

“We didn’t just launch a deal,” said Brandon Solano, CEO of RAVE Restaurant Group, which owns the Dallas-based Pizza Inn. “We dropped the biggest ‘left no crumbs’ victory in the history of value offers.” 

“The internet gave us the language, and our guests are living it out loud,” Solano added. “The results are unreal—we’re seeing lines out the door and sales that blow past anything we’ve seen in this category. It’s not just about a great price; it’s about delivering amazing value and variety that hits every craving, all on a buffet that delivers like nobody else.”

For those looking for lighter bites in the heavy summer heat, the $8 deal includes the brand’s pizzas, salad bar and dessert pizzas. 

Marketing