Some people bring the party. Others bring the pizza. Peter Zahut does both. Or so says Pizza Hut.
Debuting during the NCAA Sweet 16 on March 27, Peter Zahut kicked off Pizza Hut’s latest brand campaign, which also brings back a fan-favorite menu item and new dipping sauces, both as limited-time offers.
The Peter Zahut character is described as “the ultimate delivery legend who never shows up empty-handed. Whether he’s dropping off a hot pizza or setting up the perfect alley-oop, Peter has a knack for making every moment bigger, better and a lot more fun.”
According Pizza Hut Chief Marketing Officer Melissa Friebe, “This campaign is about more than just shining a spotlight on our great pizza; it’s about spotlighting the good times and big and small moments of joy that come with adding pizza to any occasion.”
“Just like our campaign, our latest culinary innovations are equally as fun,” Friebe added. Those innovations include the return of the Cheesy Bites Pizza and the launch of the Ranch Lovers Flight.
The former features 28 pull-apart, cheese-filled bites in place of a traditional crust, designed for dipping, dunking and sharing.
The Ranch Lover’s Flight is a trio of sauces that “take the dipping experience to the next level,” the brand said. Flavors include Chipotle Ranch, Ultimate Ranch and Pepperoni Ranch (which is flavored with “signature pepperoni spices, flavors and herbs,” but doesn’t contain actual pepperoni).
“As we bring back Cheesy Bites Pizza, we wanted to take the dipping experience even further,” said Rachel Antalek, Pizza Hut’s head of food innovation. “The Ranch Lover’s Flight gives customers three unique ways to enjoy their pizza, making this the ultimate dip-and-dunk experience just in time for March Madness.”
