According to a news report from biz.thestar.com.my, “Pizza Hut Malaysia, owned by QSR Brands Bhd, expects its two newly launched Mexican Fiesta dishes to contribute about 20% of total revenue during three-month promotion period.”
“The new products are the Mexican Fiesta Pizza and Mexican Corn chips with Mexican sauce,” said the story. ““We expect three in every 10 customers at our outlets to order the new products,” QSR Brands managing director Jamaludin Md Ali said after the product launch last Wednesday. The fast food company has allocated RM2.5mil for advertising and promotion for the new products. Pizza Hut has a total 164 outlets in the country, including 16 new ones that opened this year.”
