Pizza Hut Unveils ‘Hut TV’ in Rebranding Efforts

According to mediaweek.com, “As Pizza Hut moves toward rebranding its locations as ‘The Hut,’ an integral part of the effort is an in-store digital video network designed to engage customers. Called Hut TV, the new video net has already been installed in 20 stores in Jacksonville, Fla., and four in Dallas. The chain plans to roll out the network to more locations into 2010.”

“The largest player in the category, Pizza Hut is looking to offset stagnant same-store sales by positioning itself as a solution for home meals with new menu items, and enhancing the in-store experience for the customer. ‘We’re in the middle of the transformation of the Pizza Hut brand, both in terms of how our store looks and creating a different consumer experience we’re calling The Hut,’ said Bob Kraut, vp of marketing for Pizza Hut. ‘Hut TV is a way to engage and entertain customers and make those who own our stores feel better about Pizza Hut,'” the story said.