According to the London Financial Times “competition in the £750m ($1.24bn) a year UK pizza delivery market is set to intensify as Pizza Hut plans an aggressive round of new store openings.”

“The group, part of Yum! Brand, the US-based restaurant conglomerate that also owns KFC, intends to open 30 to 50 new delivery units a year beginning in 2010 as it attempts to take advantage of the recession-related boom in people eating at home.At the moment, Pizza Hut operates 300 delivery outlets as well as about 400 restaurants in the UK,” the story said.