Pizza Hut to Make First Super Bowl Appearance

According to CrainsNewYork.com, “Pizza Hut will be making its first appearance in the Super Bowl, with one spot by Interpublic Group of Cos.’ Martin Agency appearing in the first half of the game on Feb. 6, 2011.”

“The ad buy, which was led by Pizza Hut’s vice president of advertising, Kurt Kane, marks a change of course for the restaurant chain, which has long opted to gain exposure around the big game, but has not actually been in it. Pizza Hut has served as the presenting sponsor on NFL Networks’ GameDay Morning program, and has run ads leading up to the event. This year’s game airs on Fox. In the past those spots have included celebrities such as Jessica Simpson and Donald Trump. For the 2010 Super Bowl Pizza Hut used the pre-game to debut work from Martin, which it hired in 2009 after more than two decades working with Omnicom Group’s BBDO. That campaign largely promoted a low-price strategy to consumers, touting $10 pizzas.”