Dallas, April 6, 2011— Pizza Hut blazed the trail for stuffing crusts 16 years ago when they folded cheese into the perimeter of their world-famous pizza and launched Stuffed Crust Pizza. Now, Pizza Hut is taking crust-stuffing to the next level. With the launch of Ultimate Stuffed Crust pizza, pizza lovers can have cheese, and, for the first time ever, toppings folded into the crust of their favorite pizza.
This time around, Pizza Hut did not stop the crust-stuffing there. Pizza Hut recently folded dough into the dough — in the form of $1,000 folded into the crust — and embarked on a secret mission to deliver the money-stuffed pizzas to unsuspecting Pizza Hut customers. Watch this video to see the how the surprise unfolded. http://www.youtube.com/user/pizzahut
Pizza Hut also had a special surprise for Jimmy Kimmel Live when an Ultimate Stuffed Crust Pizza was recently delivered to the set. Find out what was inside by watching this video. http://www.youtube.com/user/JimmyKimmelLive#p/u/11/UuRbRUJlRy0
Jimmy Kimmel Live airs weeknights at midnight on ABC.
Now Pizza Hut is turning to its Twitter followers to find out what should be stuffed into the crust next. Pizza Hut is asking fans to tweet their answers to “What Would You Stuff Into the Crust?” with the hashtag #stuffmycrustwith to @pizzahut for the chance to win free pizza.
“Once again, we shattered the pizza rules,” said Kurt Kane, Chief Marketing Officer at Pizza Hut. “Ultimate Stuffed Crust Pizza is yet another never-seen-before pizza innovation from Pizza Hut. We did the unthinkable by folding cheese and toppings into our crust to make Ultimate Stuffed Crust pizza, and we can’t wait to hear what our Twitter followers would stuff into our legendary crust.”
How to Enter
Follow Pizza Hut on Twitter at http://twitter.com/PizzaHut and tell us what you would like to stuff inside your Ultimate Stuffed Crust Pizza using the hashtag #stuffmycrustwith and directing tweets to @pizzahut. Submissions will generate a chance to win a $10 Pizza Hut gift card. (See Official Rules here: http://social.pizzahut.com/usc/officialrules.html). Pizza Hut will accept entries April 4 – April 22, 2011. Winners will be notified by direct message on Twitter.
Five hundred pizza fans will be randomly selected to win a free pizza from Pizza Hut (in the form of a $10 Pizza Hut gift card).
How Pizza Hut Makes Ultimate Stuffed Crust Pizza
To make Ultimate Stuffed Crust Pizza, Pizza Hut starts with their famous Stuffed Crust dough and then adds one of two Ultimate Stuffed recipes — Meaty or Pepperoni. The Ultimate Stuffed Crust Meaty recipe stuffs cheese and three savory meats — pepperoni, Italian sausage and bacon — into the crust. The Ultimate Stuffed Crust Pepperoni recipe is made with pepperoni slices and cheese folded into the crust. The base of the large pizza is then topped with any three Pizza Hut toppings for just $12.99. The Ultimate Stuffed Crust Pizza is a limited time offer available only at Pizza Hut.
About Pizza Hut
Pizza Hut, America’s Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas, and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what’s new at Pizza Hut visit PizzaHut.com, or keep up with the brand via its social media channels at social.PizzaHut.com