Pizza Hut always seems to have something up its sleeve, and this year, in honor of Pi Day, the brand is introducing a new item: Pizza Charcuterie.
According to a press release from Pizza Hut, Pizza Charcuterie is “a customizable, Instagram-worthy pizza board designed for the ultimate social gathering.”
“Whether hosting a Pi Day celebration, a watch party or just looking for an (but impressive) way to elevate your get-together,” the press release continued, “Pizza Hut’s new Pizza Charcuterie is the ultimate crowd pleaser. Think of it as a build-your-own experience that’s as fun to design as it is to devour.”
Related: See How Pizza Hut Performed in the PMQ Pizza DELCO Report
The charcuterie boards start at $24.99, and can be designed by customers using elements from the following choices:
- Any 2 Medium Pizzas: Pick your faves, from classic Hand Tossed to bold flavors like Chicago Tavern-Style Pizza.
- Any 8 Boneless Wings: Because every great spread needs something crispy, saucy and shareable.
- Any Sticks and Dips: Sticks and a variety of savory dips to take your board to the next level.
“We’ve seen creative charcuterie boards take over social feeds, and we knew it was time to give pizza the spotlight it deserves,” said Melissa Friebe, chief marketing officer at Pizza Hut. “Because let’s be honest—stacking crackers is cute, but stacking pizza, wings, and breadsticks? That’s a power move.”
Pizza Hut is partnering with four-time Super Bowl-winning tight end Rob Gronkowski in order to promote the new item.
