Pizza Hut wants to win consumers over this summer. The brand announced Tuesday its “Hut Lover’s Pizzas,” a limited-time lineup of four large pizzas, all priced at just $12.99 each.
Leading the charge is the new Spicy Hawaiian Lover’s Pizza—Pizza Hut’s bold twist on one of the most divisive pizza debates: does pineapple belong on pizza? According to the 2025 Pizza Hut Pizza Trends Report, 38% of pizza lovers say yes, proudly choosing pineapple as their favorite topping.
The full Hut Lover’s lineup includes:
- Spicy Hawaiian Lover’s: Spicy marinara, ham, bacon, pineapple, jalapeño and red chili flakes
- Meat Lover’s: A carnivore’s dream with pepperoni, Italian sausage, ham, bacon, seasoned pork and beef
- Pepperoni Lover’s: Extra cheese, extra pepperoni—classic and loaded
- Veggie Lover’s: Mushrooms, onions, green peppers, diced tomatoes and black olives
Related: Pizza Hut is Evolving in Real Time. Is It Working?
To turn up the love even more, Pizza Hut is launching a “Hut Lover’s” campaign that celebrates all things love. The campaign kicks off with a wedding-themed spot that taps into the “joy of celebration and the timeless appeal of a great pizza.”
