You’d think Pizza Hut would want customers to share photos of their new offering, a menu innovation called Melts, all over the internet. Just the opposite. In fact, the chain will give you a chance to win $100 by keeping your Melts to yourself.

On Tuesday, October 18, Pizza Hut is entering a new category with Melts, an item “designed for a pizza party of one,” the company said.

Melts feature Pizza Hut’s signature Thin N’ Crispy crust loaded with an abundance of toppings and cheese, folded over, baked to melty perfection and complemented with a dipping sauce that pairs perfectly with the individual-sized meal. The company said the dish is great for a quick snack, lunch or solo dinner, with a wide flavor variety among the four different recipes: Pepperoni Lover’s, Buffalo Chicken, Chicken Bacon Parmesan and Meat Lover’s.

Related: How independent pizzerias and local delivery services can join forces

But in this era of oversharing, Pizza Hut wants its fans to take a different tack. The chain invites customers to sign the new MDA (Melts Disclosure Agreement) and agree that they will not share images of the new menu item, whether on social media or in real life. Melts, the company says, are “really not for sharing.”

Consumers can visit meltsarenotforsharing.com to sign the agreement for a chance to receive $100.

Pizza Hut Melts will be available on October 18 at participating Pizza Hut restaurants nationwide for $6.99.