DALLAS, Oct. 28, 2009 -- After being live in the iTunes App Store for
just three months, the Pizza Hut App for the Apple iPhone and iPod touch has
garnered more than one million dollars in sales. As the featured icon in the
iTunes Lifestyle Category, the App is a proven option for customers seeking an
innovative way to order their pizza, pasta, and wings from Pizza Hut.
"We are very excited to see our customers respond so positively to our Pizza
Hut App," said Brian Niccol, Pizza Hut CMO. "Reaching one million dollars in
sales with the App emphasizes the value of ordering innovation to our
customers and how important it is for Pizza Hut to continue to create
successful new ways to engage with them."
Pizza Hut is the first national pizza chain to introduce an ordering App for
the Apple iPhone and iPod touch, and is quickly approaching one million
downloads. A leader in App design, this year, the Pizza Hut App was the winner
of an OMMA award, and a finalist for one MOBI award and two MMA awards.
The Pizza Hut App is a convenient and entertaining way to order from Pizza
Hut. It uses innovative iPhone and iPod touch features including the
Multi-touch user interface and accelerometer to make ordering each individual
menu item a fun and customized experience:
-- When ordering pizzas, users virtually build their own pizza by
choosing a type of crust in the scroll wheel, "pinching" to select size,and
dragging-and-dropping toppings onto the pizza, all with visual confirmation.
If an overeager pizza customer adds too many toppings,the pizza explodes and
toppings go flying across the screen with an alert to make their pizza happier
with fewer toppings.
-- The section used to order WingStreet(R) wings starts with a bowl of
wings that changes as users choose the type of wings they want. Next
they select a sauce and are prompted to "sauce their wings" by shaking
their iPhone or iPod touch until the wings are covered. Shake too long
and the sauce flies across the screen. As with the pizza ordering,
customers finish with a representation of the wings order.
-- The App has a virtual waiter on call to take your Tuscani Pastas
You can select from four delicious varieties including Meaty Marinara,
Creamy Chicken Alfredo, Premium Bacon Mac 'N Cheese and Lasagna.
Pizza Hut also has given consumers a way to pass the time as they wait for
their order with a game called Pizza Hut Racer, in which users are challenged
to deliver a pizza quickly while avoiding obstacles in the road. The pizza
delivery car speeds up or slows down depending upon the angle of the device,
and vibrations and beeps alert users when the driver hits the curb or runs
into obstacles. Each time a user orders using the App they get 20% off their
The Pizza Hut App is available from the App Store on iPhone and iPod touch or
at www.itunes.com/appstore, and a video demoing the application's features and
functionality can be found at pizzahut.com/iphone. For more information on
Pizza Hut, log on to pizzahut.com or interact with Pizza Hut at
facebook.com/pizzahut and twitter.com/pizzahut.
About Pizza Hut
Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than
any other restaurant. The only pizza company to be named a top ten franchise
in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita,
Kansas and today operates more than 10,000 restaurants in more than 90
countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM).
To check out what's new at Pizza Hut visit pizzahut.com.