EconomicTimes.com reports, “Some interesting statistics to chew on – India is one of the fastest growing branded restaurants markets in the world, where the organised eating-out market is estimated at US $ 2 billion and growing at a CAGR of 25%.”

“In this space, Pizza Hut with its first-mover advantage is one of the largest casual dining chain brands spread across 130 plus outlets in 34 cities, which is projected to go up to 250 outlets by 2015. To celebrate the completion of its 15 years in India, the American restaurant chain is launching its new advertising-campaign.”

“The campaign has been conceptualised by JWT India and is a 2-film campaign to begin with, which would subsequently move to other mediums like digital, in-store as well. Talking about the new campaign, Jaideep Mahajan, Vice President & Executive Creative Director JWT Delhi, ‘People who have been visiting the brand-outlets have also grown up over the ensuing 15 years, and this campaign traces their journey in a light-hearted and emotional manner. It reiterates how minor fights got resolved thanks to the irresistible taste of Pizza that they had/have here.'”